Brand Guidelines

We’re excited about you using The Ordinary Guide. Here are some rules and design principles to help you use our brand.

Basic

Information

About Us

The Ordinary Guide is a booklet to help you ordinarily follow Jesus to become like Jesus. We began in 2022.

Booklet

The Ordinary Guide Booklet is a simple tool designed to give you an overview and help you take inventory of our categories for discipleship.

Podcast

The Ordinary Guide is a seasonal weekly podcast designed to give you insight into what it means to ordinarily follow Jesus.

Resources

The Ordinary Guide hosts occasional events and supplies additional resources to help you ordinarily follow Jesus

Our

Colors

Our Green

HEX #606C38

Our green is a subtle olive color used to illustrate Ordinary time from the liturgical calendar.

Our Black

HEX #050505

Our black has a slight grey tint to it and us mostly used as a background.

Our

Logo

“The Ordinary Guide”

Our main logo is a mixture of the words “the ordinary guide” and the “o” mark. This logo should be used in a way to contrast it and make it stand out. For instance, while you might put our black logo on a white background, you wouldn’t put our black logo on a green background.

Our “O” Mark

Our “o” mark is a elongate O. This mark was designed to represent the circular nature of discipleship and process. While this mark is available, you wouldn’t really use it as a stand in for our original logo, though you might as an accent. The mark should always be fully shown.

Our

Booklet

The Booklet

We have provided some stock images to use when you share more information about our booklet. Please do not attempt to edit or crop these photos. They should be shown as is.